The evolving role of mobile computing in food and convenience retailing
Every day the food and grocery industry feeds nearly 64 million people, living in over 27 million households across the UK. A feat that can only be achieved through the combined efforts of many hundreds of thousands of people working across different parts of the grocery supply chain.
According to industry research and training charity IDG, food retail currently accounts for 50% of all retail sales in the UK. It also estimates that the market will be worth £196.9 billion by 2021, a 9.9% increase on the predicted value of the market by the end of 2016.
It’s a huge opportunity for food retailers but in such a fiercely competitive industry, IDG warns that UK food and grocery businesses must engage with shoppers on a much more emotional level than they currently do to deliver growth.
In this paper, we look at the latest mobile computing technology and discuss the potential role it can play in helping retailers to increase customer engagement while continuing to improve productivity out on the shop floor.
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